Promoting Your Business with Logo Pens

Logo pens are a popular vehicle for promoting a product or a business. It is such a good marketing medium that most all companies have, at a time or another commissioned a printer to print their logo on pens. These pens are given away to consumers to create awareness of the product being promoted.

As in any marketing or advertising, using pens to promote your company and brand would have to come with a well thought-out strategy. While using pens as a promotional item would probably be the simplest form of advertising any company can come up with, one could still come up with a poor campaign that will not have the desired effect.

Perhaps the first thing to consider is the purpose of the promotional campaign using pens with the company’s brand. A clear objective should be the foundation of a pen givaway campaign. The next thing that a business should consider is the advertising plan. In coming up with a campaign plan you an set the objective, the target market, the copy that will be printed on the pen, the vendor who will do the printing, the inclusive dates for launching the campaign and of course the advertising budget.

You also want to be able to measure the impact of your pen givaway. People in advertising usually have ways to gauge the impact of a pen giveaway campaign as related to product sales during the time the campaign was ongoing. While a pen giveaway campaign can be simple and straightforward, if you wish to get the most out of it then some planning should be done.

Author: Todd Johnson

Email: Todd@australianwebsitedevelopment.com.au

Mobile: 0449 041 815